MediaBytes – 05/21/07

AT&T has reached the final stage of eliminating the Cingular brand. Today, Cingular stores will be changed to the AT&T name and logo.

CLEAR CHANNEL will launch a mobile initiative in New York today. Listeners of Clear Channel Stations will be allowed to send requests for songs by text message and view playlists on their phones. The service will be free.

SIMON & SCHUSTER will publish a book chosen from proposals submitted to MediaPredict.com, a new site launching today. Users will be able to “buy shares” of book proposals they believe will win the competition. Simon & Schuster will use the most popular proposals as a guide when selecting the finalists.

ALLTEL will be sold to a group of private equity firms for $27.5 Billion. It is “the largest buyout ever in the telecommunications industry.”

FACEBOOK will allow companies to build services that integrate with user networks. The initiative will make it possible for users to spread content from outside of Facebook through their social networks. It is expected to launch on Thursday.

GOOGLE is working on a deal with SalesForce.com, to integrate services. Salesforce.com is a competitor of Microsoft’s customer-relationship management software.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.

Tags

Categories

PreviousNational Academy of Television Arts & Sciences, NY (The Emmy® Awards) Elects New Officers NextMediaBytes - 05/22/07

Get Briefed Every Day!

Subscribe to my daily newsletter featuring current events and the top stories in technology, media, and marketing.

Subscribe