YAHOO is acquiring Right Media, which operates an online advertising exchange. Yahoo had previously purchased a 20% stake in the company.
SONY plans to launch The Minisode Network. The online network will stream condensed versions of old television shows from the Sony library. “Charlie’s Angels” and “T.J. Hooker” will be among the selection.
CBS will use TARGETSPOT to place ads into internet radio streams. Advertisers will be able to target listeners in specific zip codes and demographics.
REUTERS is creating software that scans news articles to measure the coverage that a specific company is getting. The software will then generate a stock trade based on the information.
YOUTUBE has announced enhanced social-networking functions. User profiles can now list recently-watched videos, and video pages will announce who is currently watching that specific video. Users must choose to turn on these features.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.