FOX is planning a process to insert new commercials into a broadcast that has been recorded to a DVR. They are looking to test the process with TiVo.
NIELSEN will begin tracking HDTV homes. The first challenge is defining an “HDTV Home.”
MYSPACE will license its brand for use in China. Local entrepreneurs will use the brand to build an online presence.
OHIO UNIVERSITY has banned P2P traffic from its network. The RIAA recently identified Ohio University as the top piracy school in the US.
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.
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