MediaBytes – 04/24/07

MINDSHARE released a new study, which reveals that “non-program minutes” on broadcast networks did not increase last year. The average held flat, at 15 minutes per hour.

THE INTERPUBLIC GROUP will subscribe to TiVo‘s StopWatch service. StopWatch provides second-by-second viewing data, collected from samples of TiVo subscribers. IPG is the second subscriber.

YAHOO, HUFFINGTON POST, and SLATE will co-host two online, interactive presidential debates during the 2008 campaign. Users will be able to submit questions to the candidates, and rate their performance. Charlie Rose will moderate.

MTV has added a user-generated category to the MTV Movie Awards. Users will submit short comedic films via Yahoo.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit



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