MediaBytes – 04/18/07

NETRATINGS will drop “page views” as a ranking metric, and switch to “time spent” on a web page. COMSCORE will also decrease the impact of page views, and focus on repeat visitors. The tracking firms are trying to measure engagement more precisely.

GOOGLE is preparing a Powerpoint competitor. It has acquired TONIC SYSTEMS for technology related to the web application. Google currently offers online word-processing and spreadsheet software.

ACCENTURE conducted a survey of media executives, and found that they feel threatened by user-generated media. The executives believe that social networking is a long-term trend, not a fad.

ANHEUSER-BUSCH‘s Bud.TV traffic fell 40% in March. The company is trying to create an online branded channel, but it hasn’t caught on, due to a lack of compelling content.

VONAGE admits that it may face bankruptcy.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit



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