GOOGLE will be selling 5% of Clear Channel’s ad inventory, continuing its march into offline advertising. On Friday, Google purchased DoubleClick. Rivals are describing that deal as “anti-competitive.”
ADOBE and MICROSOFT will become rivals on two new fronts. Microsoft’s is launching Silverlight, a Flash competitor. Adobe has announced Adobe Media Player, which offers functionality similar to Windows Media Player.
YAHOO has finalized a deal with a consortium of 264 newspapers, including those owned by McClatchy. Yahoo will serve ads, provide search, and distribute content for newspaper web sites. It will also sell advertising in the newspapers.
USA Today has seen the benefits of
adding social-networking elements to its web site. After adding blogs, commenting abilities, and enhanced user-profiles, registrations increased 380%.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.