MediaBytes – 04/16/07

GOOGLE will be selling 5% of Clear Channel’s ad inventory, continuing its march into offline advertising. On Friday, Google purchased DoubleClick. Rivals are describing that deal as “anti-competitive.”

ADOBE and MICROSOFT will become rivals on two new fronts. Microsoft’s is launching Silverlight, a Flash competitor. Adobe has announced Adobe Media Player, which offers functionality similar to Windows Media Player.

YAHOO has finalized a deal with a consortium of 264 newspapers, including those owned by McClatchy. Yahoo will serve ads, provide search, and distribute content for newspaper web sites. It will also sell advertising in the newspapers.

USA Today has seen the benefits of
adding social-networking
elements to its web site. After adding blogs, commenting abilities, and enhanced user-profiles, registrations increased 380%.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit



PreviousAppleTV- Just What The Doctor Ordered NextMediaBytes - 04/17/07

Get Briefed Every Day!

Subscribe to my daily newsletter featuring current events and the top stories in technology, media, and marketing.