Utilization of the digital tier with this kind of technique is becoming more commonplace. And literally dozens of local broadcasters are using the digital tier to help cut costs while complying with FCC regulations.
Here’s the part that interests me. Why didn’t the station stream the Pope’s funeral over broadband? Wouldn’t that really have made sense? … a branded environment surrounded with links to more information all brought to you by your friends at WCTV News. Off the record, there are some people at Viacom that are thinking that way right now – but it isn’t happening just yet.
With all of the focus on IPTV (Internet Protocol Television) these days, it is refreshing to hear about the other digital television that is also about to become mainstream. Hey, technogeeks – let’s get a view from 1000’ – view from field may be too tactical.
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About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.