
Google is allowing content owners with copyrights to charge a fee for users to play back videos, a small share of which Google will retain to cover costs, a Google spokesman said. Google will accept video files in most common formats: QuickTime, RealVideo, and Windows Media.
Content owners will also be able to add a URL to files to help direct users to their Web sites. Google, said the spokesman, will build taxonomy and indexing, based mostly on XML tags.
Google will provide Web surfers with a free preview to all videos via Google Video, and plans to give content owners some say about the way their video is made available to the public.
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About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.