YouTube

Originally posted at MediaBizBloggers Most social media advertising is poorly suited to the medium. According to Vindico, nearly all (98%) online video ads were re-purposed from a broadcast original.  The lack of originality is one reason ads and sponsored stories on Facebook realize comparatively low average click through-rates of under 5%, says Spruce Media. One Continue Reading →

Google is trying to make a video destination out of the revamped Android Market, now known as Google Play. The company announced today that a pact with Metro Goldwyn Mayer will bring 600 of the famed studio’s movies to Google Play, the software store that services Android mobile devices. YouTube’s premium rental service will also receive Continue Reading →

Google’s unofficial corporate motto is “Don’t Be Evil.” Unfortunately, that motto can actually get Google’s customers in trouble when it comes to accidentally deleted information. Here’s what Google’s new, unified privacy policy says they do when you delete content from any Google service: “We aim to maintain our services in a manner that protects information Continue Reading →

A new 3D-viewing option on YouTube‘s video player ensures classic movies like The Lion King and Titanic won’t be the only videos getting retroactive 3D treatment. Read the full story at Mashable   Read more Top Stories Continue Reading →

A U.S. appeals court has revived lawsuits by Viacom Inc, the English Premier League, and various film studios and television networks accusing Google Inc of allowing copyrighted videos on its YouTube service without permission.Read the full story at The New York Times Read more Top Stories Continue Reading →

Originally posted at the New York Videogame Critics Circle This week, I was invited to preview the Creatures of Light exhibition at the American Museum of Natural History. The well-researched exhibition, which opens on March 31st, was presaged by a smart and elegant press conference. There we sat, surrounded by the kingly, fossilized dinosaur giants Continue Reading →

You’ll soon be able to rent nearly 500 Paramount Pictures films via YouTube and Google Play, thanks to a newly signed licensing agreement between the two companies. Many of those films, including The Godfather trilogy, Ferris Bueller’s Day Off and Hugo, are now available to Internet users in the U.S. and Canada. Others will be rolled out over the next few months, says Continue Reading →

Originally Posted at New York Videogame Critics Circle I am walking along one of two creeks that cut through the city of Austin, Texas. The grackle birds are cawing loudly, proudly singing. It is early morning, and some of the homeless people who live along the trail are sleeping or just rising. In the water, Continue Reading →

Tom Daly feels cheated. The Group Director of Global Connections (see Management Plan) leads the company’s mobile marketing efforts, which is currently around 4% of marketing spend. “Every day, there are 1.7 billion transactions of our product. With 6 billion SIM cards globally, that represents a lot of people who should be holding a Coke”. Continue Reading →

Thanks to a partnership between Dell and YouTube, this summer you can skip the crowds, Porta Johns, oppressive heat and overpriced water bottles that are the hallmarks of summer music festivals. The two tech giants have teamed up to livestream four of the US’s largest music festivals. The partnership will allow you to enjoy Austin Continue Reading →