Twitter

Twitter introduced breaking news notifications tuned for you to its apps, if a new experimental account is any indication. An account called @eventparrot has garnered around 1,500 followers and promises to deliver ‘direct messages that help you keep up with what’s happening in the world’. I received my first message from the account this evening, Continue Reading →

Twitter announced on Thursday it is updating its Android app with optimizations for tablets. Unfortunately, the new version will first be available on Samsung tablets, starting Thursday with the Samsung Galaxy Note 10.1-2014 Edition, and it will only come to other Android tablets by the end of the year. In the new landscape view, a Continue Reading →

Twitter has been trying to buddy up with the TV industry for the past few years. Now it has its biggest payoff yet: A far-reaching deal with Comcast that aims to turn the social network into a TV-watching service. The gist: Later this fall, Twitter users will start to see a “See It” button on Continue Reading →

Nick Bilton’s upcoming book on the history of Twitter has dug up a number of secrets about the platform, including Mark Zuckerberg’s extensive attempts to buy the microblogging platform in 2009. According to an excerpt published in The New York Times Magazine, Steve Ballmer, Mark Zuckerberg and Al Gore all approached former CEO Ev Williams Continue Reading →

Nielsen has released its Twitter TV ratings, showing that there has been a 38 percent increase in tweets about TV in the US over the last year — from 190 million in Q2 2012 to 263 million in Q2 2013. The number of Twitter TV authors in the US has also risen 24 percent, from Continue Reading →

Only 98,600 people wrote messages on Twitter about the two-hour season premiere of “Grey’s Anatomy” last month. That’s a tiny fraction of the 9.3 million who, according to Nielsen, watched the show that night. But the posts, 225,000 of them in total, were seen by millions of Twitter users, some of whom might have fired Continue Reading →

Twitter has just filed for its long-anticipated IPO. The company is looking to raise $1 billion in this initial offering, which is set to mint many millionaires among shareholders and founders like Ev Williams, Jack Dorsey and Biz Stone. Currently, the filing does not list a valuation, and sources are saying that’s because they have Continue Reading →

Fall is here, and with it everyone is talking football. Well, not everyone, perhaps. But befitting the nation’s most popular sport, it generates a huge amount of conversation. According to my firm’s research, there are 15 billion annual WOM impressions about football. In fact, over the course of the year, a full third of all Continue Reading →

Facebook is laying down a new gauntlet in its battle with Twitter to dominate online conversation around television: more data for broadcasters. This week, Facebook says it will begin sending weekly reports to America’s four largest television networks, offering a glimpse of how much chatter their shows are generating on the social network. The reports Continue Reading →

Here’s another high-profile ad win for Twitter as it gears up for its IPO: A big partnership with the NFL, which will bring video highlights and other content from America’s most popular sport to the social network. The pact is one of Twitter’s Amplify deals, which let TV programmers distribute short video clips, preceded by Continue Reading →