Amazon Makes AI Shopping Free for Everyone

Amazon launched "Alexa for Shopping" yesterday, combining its Rufus shopping AI (which they say has assisted more than 300 million customers) with Alexa+ into a single AI shopping assistant. It's free for all U.S. customers, no Prime membership required. Continue Reading →

Amazon Announces Rufus

I'm going to ask Alexa, to ask Siri, to ask Jarvis, to ask Watson, to ask Claude, to ask Jasper, to ask Einstein, to ask ChatGPT if Rufus is a good name for a new generative AI-powered shopping assistant. Our friends at Amazon think it is. Continue Reading →