Programmatic Advertising

Consumer product goods (CPG) ad spending is in flux, as shown by the public comments of marketers like Kimberly-Clark and technology shifts such as the matching of offline data with online users to track the effectiveness of digital ads. The impact of this shift may be most visible in the area of digital video. In Continue Reading →

Digital media pioneer Jeff Einstein started writing about media as addiction in 2004. Back then, he observed how our fealties and addictions to the media and digital devices in our lives had already begun to turn against us, like an addiction to any other narcotic. Of course, back then almost everyone thought he was crazy. Continue Reading →

My story isn’t sweet and harmonious like invented stories.  It tastes of folly and bewilderment, of madness and dream, like the life of all people who no longer want to lie to themselves. –Hermann Hesse Entrepreneurs are an extraordinary species. We are psychologically geared to be optimistic, and we often ignore the negative flip side Continue Reading →

The annual Media Tech Summit is the best coliseum to study titans in battle. Shelly Palmer and Landmark, along with a dozen important organizations in the media space as sponsors, delivered wisdom, insights and updates during Media Week in New York. Other notable events included the Digital Place-based Advertising Association (DPAA) “Video Everywhere” Summit, the Digital Continue Reading →

My wife and I returned to New York in July from a three-week trip to Jordan and Turkey. So much about the trip was memorable: Petra, Istanbul, the boat traffic on the Bosphorus, a sunrise balloon ride in Cappadocia, dondurma (Turkish ice cream) and, of course, Turkish Delight – a chewy confection. But because I’m Continue Reading →

The eye sees only what the mind is prepared to comprehend. — Henri Bergson, French Philosopher and Educator We have a brand new term that is creating considerable buzz: Real Time Marketing. And like most trends that reach the level of “buzz worthiness,” this one will most likely fade into the same ignominious darkness that befit Continue Reading →