Programmatic Advertising

Bots generate more than half the traffic on the public Internet. This is indisputable. In fact, the Association of National Advertisers believes that advertisers will lose $6.3 billion globally to bots in 2015. This will not stop until someone (the marketers, the government, the justice department) makes it stop because everyone – the ad networks, the traffic sellers, the bot creators, the publishers, the ad agencies, the trading desks, the DMPs, the SSPs, everyone – except the marketers – is making money. Continue Reading →

When I began selling in June of 1984, the formula for transacting media might have been summed up by five words: “The drinks are on me.” Successful media selling then was about nurturing customer relationships – and it still is in many ways today. Along the way, trends have come and gone but the actual Continue Reading →

The internet changes everything, including advertising. Continue Reading →

One of the best ways to have a successful conversation about programmatic and its associated technologies is to have a set of common terms that everyone understands and agrees upon.  Continue Reading →

We’re busy planning our 7th Annual Media Technology Summit, and we’re going to devote quite a bit of time to the subject(s) of programmatic advertising. While it is one of the most overused phases in our business, the impact data-driven automation is going to have on how advertising is measured, bought and sold cannot be Continue Reading →

A few months back, Marc Andreesen made the bold prediction that the news industry, which includes a large group of local publishers, will grow 10 times to 100 times in the next 20 years. He has backed up his predictions with his pocketbook by making investments in news firms such as Talking Points Memo, Business Continue Reading →

Industry publications predict growing budgets dedicated to programmatic, which will consume larger percentages of brands’ total digital spending across various company sizes, verticals and countries. In spite of this, there still exists ambiguity about how these types of media-buying systems work. That, coupled with the instantaneous nature of real-time bidding decisions and the anonymity of Continue Reading →

Eighty-seven percent of brands and agencies plan to spend at least 50% more on programmatic buys of desktop display, mobile and video advertising in the next six months, according to a survey conducted by AOL Platforms of executives at 25 advertisers, 96 agencies and 56 publishers. Display’s growth is driven by access to premium formats Continue Reading →

I see a concerning pattern forming in the marketplace. Agencies are bracing for change as advertisers heavy up on programmatic, often in-house, according to a recent report. But that wasn’t the first piece to address this topic. I believe this is a troubling trend for all parties, not just agencies. There are three primary causes Continue Reading →

Content recommendation engine Taboola has acquired Perfect Market, which develops a publisher-side solution designed to improve engagement, driving traffic, and monetization. Taboola CEO Adam Singolda wouldn’t disclose the deal’s terms, though he said it was a mix of cash and stock. With the acquisition, Taboola will change from being a content discovery engine to being a Continue Reading →