MediaBytes

YAHOO will announce Yahoo Smart Ads today. Smart Ads will utilize behavioral targeting to create more relevant advertisements. Using the new technology, ads will be created on the spot, utilizing several known factors about a user — including recently-visited sites, location, age, and income. THE FCC issued waivers for the July 1st ban on integrated Continue Reading →

NEWS CORP. and NBCU announced that Jason Kilar would be CEO of their joint venture into online video. During a conference call, News Corp. COO Peter Chernin backed off claims of a September release for the still-unnamed service, saying it “might not happen” in September. JAMAN, a P2P movie download company that focuses on indie Continue Reading →

 TUBEMOGUL, a video analytics company, has conducted a fascinating study of video sites to determine how viewers are counted. YouTube, Yahoo Video, and Metacafe were found to have strict counting requirements – generally requiring long views, and often ignoring multiple views from the same computer. AOL, MySpace, and Revver were found to have much Continue Reading →

MYSPACE will roll out MySpace TV this Thursday. The site will mix user-generated and professional video content. It will accept amateur uploads and feature programs owned by News Corp., as well as the Sony Minisode Network. The site will make it easy for MySpace users to integrate videos from MySpace TV with MySpace profiles and Continue Reading →

AT&T continues to rollout U-verse. The IPTV service is now available in Ohio, the eighth state to gain coverage. U-verse currently has fewer than 50,000 subscribers, but At&T expects to sign up 10,000 new customers per week by the end of the year. ABC plans to fight commercial-skipping with a “Tease ‘n’ Reveal” strategy. At Continue Reading →

sharedVideo(1027011853) OGILVY & MATHER‘s Internet ad for Dove took the top prize at the 54th Cannes Lions International Advertising Festival. The 60-second spot was widely distributed on the web via blogs and YouTube, and the award is being called a “milestone” for web advertising. The ad can be viewed here. NIELSEN and NETRATINGS have officially Continue Reading →

BLINKX is planning to launch a new online video ad platform. The system is called AdHoc, and it will use audio recognition to place targeted ads inside and next to online video. AdHoc is expected to be announced on Monday. VERIZON‘s FiOS TV service will fail to comply with the FCC mandate to offer CableCARD-ready Continue Reading →

APPLE issued two YOUTUBE announcements yesterday. AppleTV’s were sent a software update that added YouTube functionality, and the forthcoming iPhone will feature a special Apple-designed YouTube application. YouTube is re-encoding its entire video library in the H.264 format to reduce battery usage on the iPhone and other mobile devices. 10,000 videos will be ready in Continue Reading →

VEOH has launched VeohTV, an application that aggregates video from thousands of video sources on the web. VeohTV pulls video feeds from all the major network sites, MySpace, Google, YouTube and “thousands of others.” It even allows recording of content and offers personalized recommendations based on viewing habits. IMEEM officially launched its social-networking, ad-supported music Continue Reading →

YAHOO CEO Terry Semel has resigned from the company’s top position, and will be succeeded by Yahoo co-founder Jerry Yang. The transition occurs after a year of steadily declining stock value and failure to effectively compete with GOOGLE in the online advertising space. HBO is consolidating digital operations in its New York headquarters, and disbanding Continue Reading →