MarTech

At a dinner party the other night, a very accomplished business person told a story about how he and his wife were certain that their devices were listening to their conversations. “I was talking to my wife about a pair of designer shoes that she wanted to purchase, and not 10 minutes later while she was doing some online research for work, she saw an ad for that exact pair of shoes. She hadn’t searched for the shoes; the ad just appeared. Clearly, our computers or our phones are listening.” Some people nodded in agreement, and others began to chime in. Continue Reading →

Have you ever been talking about a particular pair of shoes or handbag with a friend, only to suddenly see ads for that exact product pop up on Facebook and on Google? It must mean your phone is spying on you! Right? Wrong! Shelly Palmer talks with Bianca Peters and Raegan Medgie about predictive analytics and what's really happening. Continue Reading →

The big star of the television upfronts, an ancient artifact of a marketplace where big television networks pre-sell advertising to big advertisers, was… wait for it… ad-supported streaming services. You say you like your ad-free streams, you can keep them. If you want "free" streams, try AVOD (advertising video on demand). Continue Reading →

Facebook was quite vocal about its opposition to Apple's ATT (AppTracking Technology). The social media giant feared that its implementation in iOS 14.5 and iPadOS 14.5 would significantly damage its Facebook Audience Network business. They were right. Very, very right. Continue Reading →

A new iOS update has Facebook fuming. Shelly Palmer talks with Kayla Mamelak and Raegan Medgie about what Apple's doing (and why Facebook is so upset) on Fox 5 NY's Good Day Wake Up. Continue Reading →

iOS 14.5 featuring "App Tracking Transparency" is rolling out across the Apple universe and, wait… hear that? That's Facebook screaming in pain. Why? Because now, on iOS and iPadOS 14.5, whenever anyone (including Facebook) wants to track you across apps and websites owned by other companies, they will have to get your permission. Continue Reading →

With the full understanding that killing 3rd-party cookies in its very popular Chrome browser would impact practically every advertiser, Google, the world's largest seller of advertising, offered its idea of a replacement: FLoC (Federated Learning of Cohorts). To make a long story short, practically everyone but Google hates the idea. Continue Reading →

Shelly and Ross chat with Lisa Granatstein, Editor, SVP, Programming of Adweek about, well... everything! Continue Reading →

Like many of you, I’ve spent the past few months talking with friends and colleagues about the future. Everyone, myself included, is taking their best guess about what the new normal will be. There are many common questions: what will happen to restaurants, theaters, Broadway, concerts, bars, hotels, commercial real estate, the auto industry, airline travel, etc. As the conversations drift from professional to personal I am almost always asked, "What do you think I should do now?" Continue Reading →

On this episode of Think About This with Shelly Palmer & Ross Martin — What is the best way for brands to get the most out of Twitter? Shelly and Ross take flight with Stacy Minero, Global Head of Twitter ArtHouse and Sarah Personette, VP Global Client Solutions at Twitter for the answer. Plus, what we can do about COVID-19 and more. Continue Reading →