LinkedIn

When the Web was young and digital marketing in its toddler shoes, a common practice was to require customers to fill out a form before they could access a site. Cheered on by “Get all the exciting news from Brand A” or “Don’t miss out on the latest events”, many customers signed on. Once spammers Continue Reading →

"You don't know what you don't know," is one of my favorite phrases. It's an admonition I take seriously. No matter how hard you study, no matter how much knowledge you acquire, no matter how much wisdom you possess – there is always more to learn. Continue Reading →

Do you have community management skills?  Can you set up and man listening posts?  Are you an expert at setting up and processing Google Alerts?  Can you cleanup, size and manipulate digital pictures and graphics?  Are you a PowerPoint Ninja?  Do you have more than half of the PC Keyboard macros for Excel under your Continue Reading →

Zynga, the company behind some of Facebook’s most popular games, had a poor day of trading in its first day on the market this past Friday. The stock closed at $9.50, down 5% from its initial public offering. While Zynga sold more outstanding shares than LinkedIn and Groupon’s IPOs, many believe that interest in high-valuation Continue Reading →

Electricity is really just organized lightning. —George Carlin Let me start by saying that I love new technologies, especially when I can try them before anyone, even if I’m sometimes out on the “bleeding edge.” I don’t mind the cuts for the cool that comes with them. Who would have thought my Nissan Leaf is Continue Reading →

Online restaurant review site Yelp! filed for an initial public offering of up to $100 million. Yelp! looks to capitalize off of traders investing heavily in popular web services like Groupon and LinkedIn. Estimates value Yelp!’s future IPO as high as $2 billion. Read the full article at Reuters.com Continue Reading →

Many brands feel the need to be on Social Media. Competitors do it. Other successful enterprises do it. Everybody does it. Whenever I meet with brands, they tend to think they HAVE to be on Facebook or Twitter or LinkedIn. They should have a blog and start developing ideas for Google+. An armada of consultants Continue Reading →

The downgrade of the U.S. credit rating has sent tech-stocks plummeting below their initial public offerings. Companies like LinkedIn and Pandora have had its shares drop as much as 10% since last week. Will this be the end of vague multibillion-dollar valuations on tech companies? Probably not. Read the full article at Reuters.com Continue Reading →

[wpaudio url=”https://media.shellypalmer.com/wp-content/images/usrn/110809_SHELLYPALMER_GEN_BED.mp3″ text=”Click to play … ” dl=”0″] A recent study finds that spending too much time on Facebook could be creating narcissistic and psychologically damaged teenagers. The research did find positive results from using Facebook, including teens more easily displaying empathy online. Psychologists suggest talking to your kids about their use instead of spying Continue Reading →

LinkedIn, the social network for forming professional relationships, will now let businesses accept job applications through the site. Employers can add a button for job postings where prospective employees can submit their resume along with a customized cover letter. The Apply With LinkedIn feature could serve as an excellent way to increase the rate at Continue Reading →