For non-Big Tech businesses, when you want to do proprietary market research about a product or service, you go through a process. You start with a testable hypothesis, then you design an experiment to test your idea(s). That's followed by the selection of target personas, identification of the pool of potential research subjects, etc. For most of us, this is a well-established, time-consuming, resource-intensive process.
That's not the case for Instagram. Continue Reading →