iPod

APPLE found its next commercial for the iPod Touch on YouTube. A lively spot was created by 18-year-old Nick Haley and uploaded to the video-sharing site, where it received a few thousand views. Apple employees saw the ad and had TBWA/Chiat/Day contact the young student. The agency collaborated with him to create a professional, broadcast-ready Continue Reading →

COMCAST is drawing heat for allegedly inhibiting access to BitTorrent. The Associated Press claims that the provider “actively interferes” with P2P file-sharing services to reduce network traffic. Comcast denies the claim, saying they do not block access to any sites, applications or services. However a nation-wide test found that Comcast consistently delays connections to the Continue Reading →

IAG has done a study of over 1,000 “hybrid” ads, which closely merge advertising with content to combat ad-skipping. The ads generated 30% higher brand recall than traditional ads. The study found that Jay Leno’s recent live-to-air ad for Garmin doubled that company’s usual viewer recall numbers, and CW’s “content wraps” were among the highest-scoring Continue Reading →

NOKIA has signed yet another deal that undermines carrier control over mobile media. News Corp., Sony Pictures, and CNN have signed agreements with the handset maker to distribute videos to Nokia phones. The handsets will ship with Video Center, a program which links directly to video content from the partnering distributors. Videos will include short Continue Reading →

Amazon.com has launched AmazonMP3.com, an online download-to-own site. It’s awesome! If you think you have shopped for music online in the past, stop reading now, go directly to http://www.amazonmp3.com and you’ll get an up-close, personal view of what you’ve been missing. Did I mention, it’s awesome! To be fair, I’m a pretty big Amazon fan Continue Reading →

MySpace recently announced a deal with Marshall Herskovitz and Edward Zwick, the team behind Thirtysomething and My So-Called Life to create Quarterlife, an online show about post-college twenty-somethings. Unless it was a very slow news day, this would not be on most people’s radar — at least not until the show was a hit. However, Continue Reading →

CABLE AND SATELLITE OPERATORS have been hit with a multi-million dollar class action lawsuit seeking to force “a la carte” programming. Antitrust attorney Maxwell Blecher has filed the suit, asking the court to prevent cable and satellite companies from unlawfully bundling channels, and to award damages for forcing customers to pay for channels they do Continue Reading →

Jeremy Horwitz, Editor-in-Chief at iLounge.com has written an extremely disturbing post today entitled, Apple Locks TV Out In New iPods, Breaks Video Add-ons. If you’re thinking about purchasing a new iPod, you should give it a look. Continue Reading →

APPLE unveiled an all new lineup of iPods yesterday – including revamped shuffles and a new, squarish Nano. The company also released the iPod Touch, which is essentially a phone-less iPhone with WiFi, and announced an unexpected, massive $200 price cut for the iPhone. The iPhone and iPod Touch will be able to purchase songs Continue Reading →

NBC UNIVERSAL has struck a deal with AMAZON to distribute its television shows through the Unbox digital download service. The move comes just days after announcing it would not renew its contract with Apple’s iTunes. Episodes are currently available for $1.99 — the same price Apple charges on iTunes. However, Unbox has much tighter restrictions Continue Reading →