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They say that if you ask the wrong question, you are guaranteed to get the wrong answer. Asked as, “Can YouTube ever be brand safe?” the answer is no. There is no possible way to make YouTube, or any environment that relies so heavily on user-generated content (UGC), 100 percent brand safe. Asked as, “Is YouTube safe for my brand?” is a better question, and it is the proper lens for any serious marketing discussion. Continue Reading →

Shelly Palmer talks about data privacy with Julia Chatterley on CNN’s First Move with Julia Chatterley, following a Google Plus data breach. Original Air Date: October 9, 2018 Continue Reading →

During the recent congressional hearings, Sen. Mark Warner (D-VA), the Senate intelligence committee's vice chairman, said, "The era of the wild west in social media is coming to an end." Congress, he said, will have to take action. "Where we go from here is an open question." More hearings are clearly in the offing, and some kind of regulation is likely to follow. That's the probable future, but what would happen if the government lost its ability to control the tech industry? What if tech fought back? What if our democracy transformed into a technocracy? Continue Reading →

Google is not a search engine, it is a highly specialized direct response advertising engine purpose-built to translate the value of ‘intention’ into wealth for Google (Alphabet) shareholders. It is optimized to put the right ad in front of the right person at the right time. In other words, it is ‘rigged’ to optimize revenue - all other considerations are secondary. Let me explain... No, there is too much. Let me sum up. Continue Reading →

The velocity of data is increasing and will always increase. This is a fact of modern life. According to IBM, we create approximately 1.86EB of data every hour of every day. So it is no wonder that annual cloud storage revenue exceeds $60 billion and is trending up and to the right. There are dozens of companies offering free or close-to-free storage solutions for consumers. Here's an overview of seven excellent cloud storage choices – at least one of them will certainly fit your needs. Continue Reading →

The sensationalist hype around AI has a lot of people believing that the technology may be too advanced or too technical for their businesses to take advantage of. This is false. AI is here now and you can start using it today. Continue Reading →

Augmented reality (AR) is on the cusp of being one of the technological advances that are all but guaranteed to change our day-to-day behavior. Imagine living in a world filled with “movie magic.” A world so packed with computer-generated images, it’s hard to tell fantasy from reality. That’s the dream, but where are we now, and who is going to get us there first? Here’s a quick overview of the state of AR. Continue Reading →

Shelly Palmer talks about GDPR (General Data Protection Regulations) and why you’re getting all those privacy notices now on Fox 5’s Good Day Wake Up with Sukanya Krishnan and Kerry Drew. Original Airdate: May 8, 2018 Continue Reading →

Known simply as 5G, the next-generation wireless network has been touted as "world-changing" and a quantum leap in the evolution of communication. There’s a good reason: it will be. If you're wondering how and why, here are 5 things 5G should make you think about. Continue Reading →

Tech expert, Shelly Palmer speaks with Sukanya Krishnan and Jennifer Lahmers on Fox 5 about the steps Facebook users can take to protect their data on Facebook. Original Airdate: April 10, 2018 Continue Reading →