Facebook: The Ministry of Truth?

Wikiality is Facebook’s answer to fake news, alternative facts, and truthiness. Facebook, the social media giant, is going to let you rank the news you think is most valuable. What could possibly go wrong? Continue Reading →

Will Congress Kill Facebook and the Rest of the Internet?

Delete Facebook
Congress wants answers. It’s caveat emptor if someone boosts (pays to advertise) a Facebook post about a new fruit smoothie that prevents cancer, heart disease, and warts. But suggest to a professional politician that the same exact Facebook advertising might adversely affect that politician’s ability to get reelected, and it’s time for a congressional hearing. Continue Reading →

The President of the Internet

Larry Page and Mark Zuckerberg
What, exactly, did Facebook, Twitter, Google, and other tech giants do to empower or enable bad actors (foreign governments, radical organizations, Russians) to influence the outcome of the 2016 elections? How did it happen? Who is to blame? How can we prevent it from happening again? Continue Reading →

Breaking News: Facebook Ads Work

Mark Zuckerberg
Facebook is under scrutiny for (among other things) allegedly selling political ads to the Russians, allowing people to set up fake accounts, and not properly monitoring the content posted by “fake” profiles. Wait. What? Continue Reading →

Facebook Is Killing Clickbait and the Results Will Surprise You!

Clickbait
Much has been written about why and how Facebook is killing clickbait and what effect that might have on publishers, agencies and marketers. But to truly understand the impact of this newly updated anti-clickbait algorithm, you need to consider a few other recent Facebook policy changes that, when taken together, will make it harder and more expensive for publishers to bundle native content, drive traffic and accomplish their reach goals. Continue Reading →