Cars

Paula Latshaw is eager to get behind the wheel of her new Lexus CT 200h hybrid at Sewell Lexus in Dallas. But first, she needs some training.  Her new car isn’t the most technologically advanced car Lexus sells, but the navigation system, the voice-controlled hands-free phone system and the multiple radio options are challenging enough.  Continue Reading →

On Monday, the Nevada Department of Motor Vehicles approved Google’s license application to test autonomous vehicles on the state’s roads. The state had approved such laws back in February, and has now begun issuing licenses based on those regulations.  Read the full story at Ars Technica Continue Reading →

While most automakers are looking to improve real-time traffic data plumbed into cars and bring smarter rerouting to market, Honda is looking at another way of getting you out of traffic: preventing it in the first place.  Read the full story at Wired Continue Reading →

The leader of Google’s effort to develop self-driving cars was in the Motor City on Wednesday to send a message that the Internet company is looking for partners to bring its innovations to market within the next decade.  Read the full story at The Wall Street Journal Continue Reading →

Originally posted at MediaBizBloggers Most social media advertising is poorly suited to the medium. According to Vindico, nearly all (98%) online video ads were re-purposed from a broadcast original.  The lack of originality is one reason ads and sponsored stories on Facebook realize comparatively low average click through-rates of under 5%, says Spruce Media. One Continue Reading →

Originally posted at www.kellerfay.com When people consume media together, either in-home or out-of-home, does it help or hurt advertising effectiveness? The argument that it hurts the advertiser is the “distraction” model, which argues that the presence of other people distracts people from on-screen content, reducing value to the advertiser. This is an argument put forth Continue Reading →

The National Highway Traffic Safety Administration is urging carmakers to stop adding distractions to the inside of your car. While the agency is not against useful features like GPS or stereo controls, it wants to make them safer. Expect plenty of voice-activated cars in the future. Read the full article NYTimes.com Continue Reading →

[wpaudio url=”https://media.shellypalmer.com/wp-content/images/usrn/120217_SHELLYPALMER_GEN_BED.mp3″ text=”Click to play … ” dl=”0″] Apple’s in the news again. The company announced a new operating system launching this summer called OS 10 Mountain Lion. Apple is bringing many iPhone and iPad features to its PC counterparts like notifications, AirPlay streaming and iCloud storage. In other news, if you bought a tablet Continue Reading →

Originally posted at www.TonyGreenberg.com A friend of mine in the research industry used to give out little post-it-notes to trainee analysts that said “be wrong boldly.” Her reasoning – if you are bold and right, you will be hailed as a prophet. If you’re wrong, most likely the crowd will have moved on by the Continue Reading →

If you read my last blog, you may have already figured out that this was another poster outside my dad’s breakfast-lunch café many years ago. This poster also was published nationally in hundreds of newspapers by Ripley’s Believe It or Not. It’s hard to believe anyone would advertise like this, isn’t it. But it worked Continue Reading →