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NBC has asked NIELSEN to move sweeps to January next year to avoid complications associated with the transition to digital television. If accepted, the February 2009 sweeps would start on January 15th and conclude on February 14th – 3 days before all analog television signals are turned off. The impact of the digital transition is Continue Reading →

If you’re working in the media business today, you have to be thinking about the five most important digital consumer touchpoints: email, websites, paid search, display ads and video. And, if you’re like most of my clients, this is an ongoing, dynamic, relatively expensive process.   Over the past few months there have been some Continue Reading →

GOOGLE has been quietly preparing for the upcoming wireless auction by using a license from the FCC to operate an advanced wireless test network on its corporate campus. The network is complete with transmission towers and handsets running Android software. Google is also using game-theory specialists to help orchestrate its auction strategy. Potential spectrum bidders Continue Reading →

KEVIN MARTIN is proposing a 75% reduction in the rates that cable operators can charge to lease extra channels. To promote more diverse programming, prices would drop from 40 cents a month per subscriber to 10 cents. The plan will be voted on this month and could be enacted next year. GOOGLE is reportedly in Continue Reading →

JEFF BEWKES will replace Richard Parsons as the CEO of Time Warner, effective January 1st. The move comes after months of speculation about Parsons’ future at the company and pressure from Wall Street due to a sagging stock price. Parsons will remain Chairman of Time Warner and said that Bewkes has his “full support” as Continue Reading →