Featured Writers

  Until I watched the Reddit video on existentialism, I couldn’t tell you what it meant. Sure, I had heard about the philosophy once or twice, but the actual definition… a bit hazy. Good thing I stumbled across a clever new YouTube series called ‘Explain Like I’m Five.’ The Reddit team makes it easy to understand complicated ideas. Continue Reading →

Every CEO has his/her elephants:  big, powerful and dangerous, especially when they’re charging at you. To survive, let alone be effective, executives need to determine: Who are the elephants? Here’s a 4-step “elephant test,” which generally signifies something that “is hard to describe, but instantly recognizable when spotted,” according to Wikipedia. Step 1.  Look at the organization chart Continue Reading →

Training for your first marathon is an enormous challenge and requires complete dedication. Ideally, when you start, you’ll have the best training partners and programs out there to make sure you’re prepared for that challenge. Unless you’re rich or a celebrity sports personality, however, you’re probably not going to be able to afford that level Continue Reading →

Someone gave me great travel advice once: don’t forget to look behind you – otherwise you may miss a great view. I tend to apply this advice to more than just traveling—to me, it means we should turn things around to see them from every view, no matter what the thing is. In other words, Continue Reading →

I’ve never had an iPhone, but I will soon. Let me take you back. Ever since I heard the first rumors about the Galaxy S IV, it was the only phone I wanted. The two smartphones I’ve used – the Motorola Droid and Droid 3 – both ran on Android, and while I’ve had tons Continue Reading →

One of these days you swear you’re going to do it. You’ll log into Facebook, head straight for your list of friends and start deleting people. You know, the girl you haven’t talked to since middle school. The random dude you met at a party who you haven’t spoken to in five years. The person you haven’t seen Continue Reading →

One of the three major consumer trends I have been speaking about during the past few years is conscious capitalism. Conscious capitalism is when a company takes on an altruistic cause, charity or practice and applies revenue to that endeavor. Initially this behavior was mostly about creating a feel good halo around a brand. Donating Continue Reading →

If you’re online in the digital age, you have a brand to maintain. In fact, the average midsize company (meaning 1,000 or more employees) has more than 170 social media channels, or assets, according to social media guru Jeff Bullas. Bullas goes on to lament that only around 25 percent of businesses offer any real Continue Reading →

The biggest news to hit the tech world on Tuesday was a non-event: the Associated Press’s Twitter account was hacked and sent out the following tweet: The AP said that the tweet came after hackers “made repeated attempts to steal the passwords of AP journalists,” which was (clearly) ultimately successful. The response to the tweet Continue Reading →

In a keynote address at the American Association of Advertising Agencies (4As) annual Transformation Conference, Procter & Gamble’s Global Marketing Officer Marc Pritchard exhorted marketers to focus on ideas over technology: “Forget thinking about how to make a Vine or send out the most clever tweet. Instead, focus on how to connect to consumers using ideas so Continue Reading →