The era of ten blue links is ending. Depending on the industry, search traffic is down 30-45%. It will never return to its former dominance. You could say, "Search has lost its job to AI." But this is just an interim state. Yes, we are at the beginning of the transition from search engines to answer engines. But answer engines are not the end state. Sooner than later we will be marketing to (and transacting with) bots. Until that time, we have some work to do. Let's explore some strategies and tactics we can use during the transition from search engine optimization (SEO) to answer engine optimization (AEO). Continue Reading →
