Media & Entertainment

Mastering the art of prompt engineering (aka prompt crafting) is touted as the new "must learn" business skill. It is. But just because it has a fancy, technical sounding name does not mean it is complicated or hard to understand. Here's a very short primer, guaranteed to improve the output you get from ChatGPT, Copilot, Gemini, or most any generative AI platform. You are only minutes away from unlocking your prompt engineering superpowers. Let's go! Continue Reading →

While the FTE-based model is flawed and often exploited, its one saving grace is that it creates predictable billing for both sides. But there’s a new problem. With a single AI-enhanced, well-trained FTE capable of outproducing entire teams, the math changes. Now what? Continue Reading →

Apple Intelligence is here. It was publicly introduced yesterday as part of iOS 18.1, iPadOS 18.1, and macOS Sequoia 15.1. Key features include advanced writing tools for text proofing, tone adjustments, and summarization. Continue Reading →

Asking for reports is a fact of corporate life. So is requesting updates to your dashboards. But imagine if you could open a chat window and talk directly with your data. You'd just type (or say), "What's the last day we can sell a full-priced widget in market 18 before we have to mark it down or ship it back to the manufacturer?" and the database would give you the answer. No reports, no dashboards, just a conversation. Continue Reading →

More than 13,000 creatives (including some famous authors, musicians, and actors) signed a statement that expresses their growing concerns over the unauthorized use of copyrighted works to train generative AI models. Continue Reading →

Using proprietary data in AI workflows has the potential to transform brand marketing, but there aren't any one-size-fits-all solutions. To make matters worse, the field is filled with jargon and hype. I can't do much about the hype, but I can arm you with some high-level concepts to facilitate your AI-focused discussions. With that in mind, here's a brief overview of Retrieval-Augmented Generation (RAG), one of the most popular ways to incorporate your proprietary data into generative AI workflows. Continue Reading →

OpenAI plans to integrate SearchGPT into ChatGPT by the end of this year. Initially launched as a prototype in July, SearchGPT combines real-time search capabilities with conversational AI providing direct answers, summaries, and contextual insights as opposed to a list of links. The chat interface allows users to ask followup questions and the system links citations to the output ensuring transparency (and the preservation of link-based search). Continue Reading →

Meta has launched Movie Gen, a new AI-powered video creation tool for small businesses. Movie Gen allows users to generate video content from prompts, edit existing videos, and add synchronized sound effects and music. It will not be available for open developer use but is intended for collaboration with the entertainment industry and content creators. Continue Reading →

I have a bit of a history with the Mets. In July 1986, the Mets were 27 games ahead and the Pennant was a shoe-in. The team was destined for greatness, and advertising legend Jerry Della Femina and two of his senior executives (Bob Sherman and John Olken) commissioned me (I was known professionally as Shelton Leigh Palmer then) to compose and produce an official theme song and direct and produce a music video for the team. The song “Let’s Go Mets” (aka “Let’s Go Mets Go!”) became the official song of the world champion 1986 New York Mets. Continue Reading →

While companies like OpenAI, Anthropic, Meta, and Google focus on responsible AI development, a darker side has emerged on underground networks. Unfiltered AI models are being deployed on the dark web, enabling dangerous applications including tools for cybercrime, the distribution of disinformation, and automated privacy violations. Let's explore. Continue Reading →