Media & Entertainment

Stats in a new report from Blockthrough suggest that more than 750 million devices (mobile and computer) were running ad blockers in Q4 2019. The increase is pegged at roughly 64% over the past three years. Continue Reading →

If your business objective is awareness, the next time you are thinking about ditching TV, radio, or other broad reach (wasteful) advertising opportunities for a tightly targeted “addressable” campaign with “no waste,” consider the network effect. It is a powerful, valuable force multiplier. Continue Reading →

If data-driven storytelling were only about data, then every original show on Netflix or Prime Video should be a smash hit. But Netflix, Prime Video, and every other original production done by the “data rich” tech organizations have about the same production-to-hit ratio as professionally programmed old-fashioned, “data poor” networks. How can this be? Shouldn’t the data-driven programmers be better at predicting what stories will best fit an audience? What actor or actress will resonate? What music will work better? What story arc? Or at least knowing what an audience might be more likely to want? Continue Reading →

At one of the pre-Grammy parties I attended, I was asked about controversy surrounding the way the Recording Academy (the organization that produces the Grammys) categorizes music for the show. This led to some very interesting questions: Who (or what) will be eligible to win a Grammy in 2030? What will the categories evolve into? Will music need to be recorded at all? Continue Reading →

Over the past couple of weeks, Google has made some unsubtle changes to its search results pages. To say that the line between paid ads and organic search results has been blurred is to understate in the extreme. Continue Reading →

Google and Verizon just teamed up to give gamers the deal of a lifetime. (Sort of.) Continue Reading →

Statistically, these next two weeks are some of the best for TV retailers. Everyone wants to watch the Super Bowl on a big beautiful set. Continue Reading →

A crowd gathered around some guy at CES who had stuck an antenna in a potato and said it was 5G enabled. That was a joke. If he had said that it was an AI-assisted superfood that learned from you every time you ate it, people probably would have placed orders for it. Continue Reading →

CES® has always been synonymous with new TVs. While the show has expanded to cover every imaginable kind of consumer technology, everyone always asks me about TVs. This year, the TV story is 8K (screens that are 7680 × 4320 pixels). There is no content available in 8K. That said, every major manufacturer is showing Continue Reading →

The fun continues at CES® 2020! This morning, we hosted more than a thousand of the coolest people in Las Vegas at our Innovation Series Summit, where our friends from Facebook, Samsung, The CW, Google, and Westwood One spoke about working together, as well as their visions for the future. There were more exciting announcements Continue Reading →