AI

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Are LLMs the Future?

There's been a lot of chatter about the "end of LLMs" or "LLMs starting to fail." Those are only headlines – clickbait, really. If you dig a bit deeper, you'll read that there are several schools of thought regarding how to efficiently scale the foundational models. Continue Reading →
Prompt Engineering
Mastering the art of prompt engineering (aka prompt crafting) is touted as the new "must learn" business skill. It is. But just because it has a fancy, technical sounding name does not mean it is complicated or hard to understand. Here's a very short primer, guaranteed to improve the output you get from ChatGPT, Copilot, Gemini, or most any generative AI platform. You are only minutes away from unlocking your prompt engineering superpowers. Let's go! Continue Reading →
During this week's MMO CMO AI Trasnformation Summit, one key topic was the pressing need for ways to control and moderate LLM output, so Mistral's latest announcement is timely. The company has launched a new moderation API, powered by its fine-tuned Ministral 8B model, designed to classify content across nine categories, including violence, self-harm, and personally identifiable information. Continue Reading →
Is Copilot worth it? Normal consumers are pushing back. In response, Microsoft is quietly pivoting its consumer AI strategy by bundling Copilot features into Microsoft 365 Personal and Family subscriptions across select markets after its initial strategy of offering these tools as a $20 monthly add-on struggled to gain traction. Continue Reading →

ChatGPT Search is Here

Search GPT
Today is a very big day for everyone in the media business. Right now, open ChatGPT and choose ChatGPT 4o. You'll see a globe in the context window. Click it and enter your search term. Sit back and wonder about the future of link-based search, ecommerce, and the web itself. Continue Reading →
Microsoft and Meta are intensifying capital expenditures to develop AI data centers, driven by surging demand. This week, Microsoft disclosed a significant increase in spending, reaching $20 billion in just the first fiscal quarter. In an earnings call, Meta CEO Mark Zuckerberg stated, "We're going to continue investing significantly in this." Despite these companies surpassing profit and revenue targets, their stocks (including Amazon) witnessed declines in premarket trading; Meta and Microsoft both fell by 4% and Amazon dropped 1.4%. Continue Reading →
Apple Intelligence is here. It was publicly introduced yesterday as part of iOS 18.1, iPadOS 18.1, and macOS Sequoia 15.1. Key features include advanced writing tools for text proofing, tone adjustments, and summarization. Continue Reading →

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