AI

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If you watched the NBA Finals on Wednesday night, you may have seen a surreal 30 seconds of AI-generated madness: an old man in a cowboy hat carrying a chihuahua, a swimmer in a pool of eggs, and an alien shotgunning a beer. It wasn’t a fever dream, it was a real ad from betting platform Kalshi. Cost: $2,000. Production team: one person. Tools: Google Veo 3, Gemini, CapCut. Continue Reading →
Taboola has launched DeeperDive, a generative AI answer engine embedded directly into publisher websites. Currently in beta with USA Today and The Independent, the tool provides AI-generated answers to user questions, pulls content from Taboola’s 9,000+ publishing partners, and surfaces related articles and ads—all without sending users to a search engine. Continue Reading →

OpenAI Just Hired Google

Yesterday, Reuters reported that OpenAI finalized a cloud deal with Google in May. This might look like routine tech news. It is not. This is a strategic inflection point in the AI infrastructure wars. OpenAI, whose ChatGPT threatens the core of Google Search, is now paying Google billions of dollars to power its growth. Continue Reading →
You may think Apple’s WWDC 2025 announcements amounted to a big nothing burger. No ChatGPT moment. No live Gemini demo. No shocking AI reveal. Just some slick new UI polish, a few Siri upgrades, and a privacy pitch. If that’s your read, you’re not alone, but Apple did offer a bit more under the hood. Continue Reading →
Horse and Buggy on Highway
The era of ten blue links is ending. Depending on the industry, search traffic is down 30-45%. It will never return to its former dominance. You could say, "Search has lost its job to AI." But this is just an interim state. Yes, we are at the beginning of the transition from search engines to answer engines. But answer engines are not the end state. Sooner than later we will be marketing to (and transacting with) bots. Until that time, we have some work to do. Let's explore some strategies and tactics we can use during the transition from search engine optimization (SEO) to answer engine optimization (AEO). Continue Reading →
Amazon is training humanoid robots to deliver packages. The Information reports that the company has set up a “humanoid park” at its robotics facility near Seattle to simulate real-world delivery scenarios. The test environment includes obstacle courses and a Rivian delivery van. Continue Reading →
Agentic Life
The web, as we know it, is about to disappear. Not the infrastructure, but the paradigm of PageRank, clicks, and funnels that has defined digital commerce for three decades. In the coming weeks, not years, agentic AI will transform websites from destinations into API endpoints, and user journeys into autonomous workflows. Continue Reading →

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