How can mature brands drive growth? The answer might be found with beer, Pop-Tarts and a simple algorithm. Continue Reading →
AI
Posts about AI.
Subscribe to my newsletter to make sure you don't miss anything.
In a perfect world, you just hire a bunch of data scientists, have them deploy clever algorithms, and the machine will output a clear path to higher sales, better ROI and world peace. Sadly, that’s not how it works. Continue Reading →
Data science is all the rage. Almost every CMO I know wants a data scientist for their very own – they are the status symbol du jour for senior executives everywhere. But… building the right data science team for your organization is not as easy as picking the right data scientist. Continue Reading →
While the Boy Scout Motto is, "Be Prepared" – and I was very serious about Scouting back in the day – I am always amused when I happen by NatGeo's "Doomsday Preppers." But I can say with certainty that they are missing the biggest, most obvious threat: Data Doomsday! Continue Reading →
Technological advancements always empower people to behave differently – what makes today different is that the rate of technological advancement is accelerating beyond our capacity, perhaps even our ability, to react – and this... is new. Continue Reading →