Advertising & Marketing

On the morning of January 23, 2022, I saw a tweet about purchasing a Bored Ape NFT for 135 ETH that I assumed was completely fake. It turned out to be fake. But the transaction was absolutely real. How do I know? The Ethereum blockchain is a public ledger. Transactions are viewable by anyone (including you and me), so let's do a little exploring and see who spent $337,500 (1 ETH = $2,500 at the time) to get their Bored Ape. Continue Reading →

Consumers can’t possibly adopt a preference for custom or personalized manufactured goods and services in big enough quantities to upset mass manufacturing and distribution … can they? Continue Reading →

I’m thrilled to announce our new Web 3 training facility at Metacademy.xyz. Together with our partners, Blockchain Foundry and Catbotica, we’ve created a free-to-use, risk-free hands-on tutorial that will teach you the correct way to set up a crypto wallet, mint your own NFTs, learn how to buy and sell them, and much, much more. Continue Reading →

The Shelly Palmer Innovation Series Summit is an annual "must attend" event at CES. In the following presentations, an exceptional group of industry leaders offer specific actionable insights to help you drive growth and create value for your business. Continue Reading →

You can attend the “must attend” event during CES® 2022 whether you’re going to Las Vegas or working from home. The Shelly Palmer Innovation Series Summit will stream live on January 5, 2022 at 11 a.m. ET at shellypalmer.com/live. Continue Reading →

Alphabet (Google, YouTube, etc.) and Disney had not been able to reach a business deal, so YouTube was forced to remove all Disney programming from its YouTubeTV service. The two companies worked it out - but let’s examine some options. Continue Reading →

If you were Mark Zuckerberg and you wanted to get ahead of potential government regulation of your business, what would you fix first? Would you try to curtail social media addiction, protect privacy, reduce mental health risks, reduce weaponized information, eliminate hate speech, flag misinformation, deal with data governance, or address some other seemingly intractable problem? Here's what I'd fix first. Continue Reading →

OnlyFans (OF) announced that—for business reasons—it was going to ban sexually explicit content. Five days later, the company reversed its decision. Luckily, this article isn't about their decision-making process... it's about how you might build an alternative app. Continue Reading →

You have a hidden talent I’d like to call your attention to. By the time you were 18 years old, you had watched more than 20,000 hours of video (TV, movies, online, etc.). That’s more than twice the number of hours most people need to become an expert at any skill. So while you may not know all the technical jargon, when it comes to judging content, creativity, and execution, you are truly a video production expert. This is going to come in handy, because today, every major corporate meeting and event needs to be reimagined and staged to work for both in-person and online audiences. Continue Reading →

Over the past few months, people have started using the term "NFT" interchangeably with the term "digital collectible." This is unfortunate, because while most of the digital collectibles in the news are NFTs, the technology can be used to create value in many additional ways. When thinking about fan development, which we will define (just for this article) as a collection of purpose-built tools designed to grow communities of interest, perhaps the most obvious use for an NFT is as a ticket to an event. Let’s review some of the benefits you might expect from combining a ticket, some unique digital assets, and a smart contract. Continue Reading →