Advertising & Marketing

As 2022 winds down, I thought it would be fun to review the 10 most popular stories by page views on shellypalmer.com. Obviously, 2022 was a transitional year for crypto, the world of decentralized finance, Web3 and the metaverse. It was also "the" year of AI. These stories reflect those trends, although some of the topics may surprise you. Continue Reading →

Let's imagine the fan experience of the future. If there were no technological or financial restrictions, how would you want to attend a sporting event or a concert? What will "attending" evolve to mean? Continue Reading →

I've been joking that my blog has become the "Elon Channel," where it's "All Elon, All the Time." In case you missed it, the organization we knew as Twitter is gone. It took Elon less than a week to fire half the staff and demolish years of goodwill. All that remains is a tech stack and a skeleton crew. Oh, and the threat of thermonuclear name & shame. Continue Reading →

Elon Musk recently wrote, "Twitter obviously cannot become a free-for-all hellscape, where anything can be said with no consequences," he followed with, "Twitter aspires to be the most respected advertising platform in the world." Twitter cannot serve two masters. So, which will it be, "a free-for-all hellscape," or "the most respected advertising platform in the world." Continue Reading →

There's a relatively new acronym in the media business: FAST. It stands for Free Advertiser-supported Streaming Television. For all practical purposes, FAST is good, old-fashioned broadcast television delivered over the public internet (as opposed to via an antenna or cable or satellite). In the not-so-distant past, this kind of delivery was called "over the top" or OTT, but the defining differences are that FAST is free (except for the cost of your internet access), and the programs are scheduled at specific times, exactly the same way linear, broadcast TV channels are scheduled. Does it matter how the signal is delivered to consumers? Think about this... Continue Reading →

Elon Musk and Twitter are probably going to court over whether he should be forced to buy the social media company for $44 billion. He's trying to back out of the deal because he thinks Twitter is lying about the number of bots and fake accounts on the platform. But it's not just about the bots. Twitter has not had a substantial increase in users since 2016 – which makes you wonder why Elon ever considered buying the platform. But the story gets worse, because Twitter's woes are not even a little bit new. Continue Reading →

A little more than 246 years ago, our forefathers used the best technology available to inspire colonial proto-Americans to revolt against King George. At that time, the "best" technology available was the printing press and the "best" social network required the use of "word of mouth" in Public Houses. Grog was the lubricant that facilitated this communication and the rest, as they say, is history. Continue Reading →

Outside of limiting the government’s powers, is there such a thing as “freedom of speech”? And if there is, should we regulate big tech platforms to allow anyone to say anything? Shelly Palmer, advanced media professor in residence for the Newhouse School’s New Media Management program, hosts a panel discussion of industry leaders will explore freedom of speech and what it means in today’s political and tech landscapes. Continue Reading →

This past week, DFL (Deutsche Fußball Liga) invited me to keynote at SportsInnovation 2022. With the football (soccer) pitch at Düsseldorf’s Merkur Spiel-Arena as the backdrop, rival teams played live games as various technologies were demonstrated in real time. Here’s a look at some of my favorite tech from the event. Continue Reading →

Netflix says that roughly 100 million households use a shared password. For years it encouraged the practice because the network effect (more people watching Netflix) had a positive impact on subscriber acquisition. That was then. Now, Netflix is facing headwinds. It is losing subscribers and share prices are heading in the wrong direction. So, among other things, Netflix is going to try to increase revenue by cracking down on password sharing. Will it work? And, how will it work? Let’s explore. Continue Reading →