On January 19, 2025, 170 million U.S. TikTok users woke up to a new world as ByteDance, TikTok's Chinese parent company, shuttered the app in compliance with the Protecting Americans from Foreign Adversary Controlled Applications Act (PAFACA), which mandated a sale of its U.S. operations to a U.S.-based company by this date. Not to worry, by noon, President-elect Donald Trump said he planned to issue an executive order to allow time for ByteDance to work with the new administration on a long-term solution. This situation is dynamic, and I expect many twists and turns in the coming days. While U.S.-based content creators and SMBs breathe a sigh of relief, let's look at how this could have played out for users, businesses, the creator community, and national security.
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