Could Apple and Microsoft be on a crash course to merge? That’s what analyst Keith Fitz-Gerald of Money Map Press recently said on Fox Business. Fitz-Gerald thinks the two companies could someday become one – and could happen within the next five or ten years. The idea’s crazy, but not totally crazy. Fitz-Gerald said he sees the merger as a reaction to other companies – like Google and Facebook – growing larger and taking over more of the mobile market. He said that content and security were more important than everything else, and pairing Apple and Microsoft’s mobile strategies would give users – from Millennials through senior citizens – everything they could ever ask for in a mobile device. While it’s just a crazy theory for now, if there ever came a day where the two companies agreed to something like this, the government might not even allow the two to partner up. But if Apple and Microsoft ever do become one, don’t say I didn’t warn you.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.