Google Announces Personal Intelligence

Google launched “Personal Intelligence,” a beta feature that connects the Gemini app to your personal digital footprint (Gmail, Photos, YouTube history, and Search data). The goal is better, more personalized AI assistance.

You connect your Google apps to Gemini with one tap. Once connected, Gemini becomes a serious AI assistant. It’s search on steroids with AI superpowers. Google promises privacy-first design: connections are off by default, users control which apps connect, and Gemini references its sources.

The initial rollout targets AI Pro and AI Ultra subscribers in the U.S., with web, Android, and iOS support. Google plans to expand to more countries and the free tier. The feature is also coming to AI Mode in Search.

I’ve received dozens of emails and texts from friends and colleagues asking if Google is going to use their data. Here’s a gentle reminder: that ship sailed back in 2012 when Google started to unify its Terms of Service agreements. Every AI company is racing toward personalization. Google’s advantage is that it already has the data. Gemini just needed permission to use it.

Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it. This work was created with the assistance of various generative AI models.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.

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