OpenAI just dropped a major update to ChatGPT—the chatbot can now remember everything. In this week’s segment on Fox 5 New York, tech expert and Professor of Advanced Media in Residence at Syracuse University’s Newhouse School, Shelly Palmer, breaks down what this means for users.

From boosting productivity to raising serious privacy concerns, this change is a double-edged sword. Shelly explains how ChatGPT’s new memory feature can supercharge your prompts, refine answers over time, and become a more personalized tool for students, professionals, and business owners. But what if you don’t want ChatGPT remembering everything?

Shelly walks you through exactly how to turn off memory, how to use the “temporary chat” feature (ChatGPT’s incognito mode), and shares best practices for getting the most value while protecting your privacy.

📱 Whether you’re using iOS, Android, or desktop, this is must-know info for anyone using ChatGPT.
🧠 Is smarter AI worth the risk?
📺 Watch now to find out how to take control of your AI assistant!

Original Airdate: April 15, 2025

Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it. This work was created with the assistance of various generative AI models.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.

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