Shelly Palmer joins Fox 5 NY to discuss the devastating wildfires ravaging Los Angeles County, their impact on local communities, and how you can help responsibly. With 24 reported deaths and 150,000 people evacuated, this crisis underscores the urgent need for support—and caution when donating to relief efforts.
Shelly highlights the rise of scam charities exploiting AI to mimic legitimate organizations. Learn how to protect your donations, support trusted nonprofits, and navigate this humanitarian crisis.
Explore Shelly’s curated list of vetted charities, including the American Red Cross, California Community Foundation, and Baby2Baby, ensuring your contributions make a difference. Plus, hear personal stories of resilience, heroism, and hope from those affected by the wildfires.
👉 Resources to Verify Charities:
💡 Don’t forget to check the URL for accuracy before donating and use secure payment methods. Every small action helps rebuild lives!
Original Airdate: January 14, 2025
Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it. This work was created with the assistance of various generative AI models.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.