Would-be electric vehicle (EV) buyers generally say two things prevent them from making a purchase: one, range anxiety – the fear that an EV will run out of battery before reaching a charging station – and two, see number one. Everyone understands this. Charging an EV can take up to an hour, even with fast chargers.

Mercedes-Benz and Starbucks may have a solution: a java jolt plus volts! The companies have teamed up to install fast EV chargers at 100 Starbucks locations along Interstate 5 (which runs along the West Coast from Canada to Mexico). The initiative is part of Mercedes-Benz’s $1 billion plan to develop 2,000 EV charging hubs globally, with MN8 Energy covering 50% of the costs.

The first charging hub, featuring 400kW speeds by ChargePoint, opened in Atlanta last year. The deal is simple: Starbucks provides the space, Mercedes-Benz pays for everything else.

This isn’t a new idea for Starbucks; the company did a similar 15-charger test with Volvo back in 2022. Other automakers, like Volkswagen and Tesla, are also placing chargers at popular retail locations. Will a Venti Matcha Latte quell my range anxiety? It won’t help, but it couldn’t hurt.

Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it. This work was created with the assistance of various generative AI models.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.

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