Join Shelly Palmer, Professor of Advanced Media in Residence at the Newhouse School of Public Communications, as he breaks down the pros and cons of Amazon’s latest tech innovation, Rufus. Is Rufus really the shopping assistant we need, or is it just another gimmick? Shelly gives his candid thoughts on AI, privacy, and the future of e-commerce.

Original Airdate: July 17, 2024

Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it. This work was created with the assistance of various generative AI models.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.

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