Join Shelly Palmer, Professor of Advanced Media in Residence at the Newhouse School of Public Communications, as he breaks down the pros and cons of Amazon’s latest tech innovation, Rufus. Is Rufus really the shopping assistant we need, or is it just another gimmick? Shelly gives his candid thoughts on AI, privacy, and the future of e-commerce.

Original Airdate: July 17, 2024

Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it. This work was created with the assistance of various generative AI models.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.

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