Apple’s September events have always been a spectacle, and this year was no exception. The tech giant unveiled a slew of products, with the iPhone 15 series and the new Apple Watches taking center stage. Let’s dive into the details.

iPhone 15 and iPhone 15 Plus: The New Standard

Apple’s iPhone 15 and 15 Plus continue the legacy of their predecessors, offering what Apple describes as a blend of power and elegance. The fast and efficient A16 Bionic chip brings proven performance to iPhone 15 and iPhone 15 Plus, helping to power Dynamic Island, computational photography capabilities, and more. The Ceramic Shield front cover, which is tougher than any smartphone glass, ensures durability. For the first time ever, the new line of iPhones will feature a USB-C port.

The camera system has seen significant upgrades. The new Night mode, spanning all cameras, promises clearer, brighter photos in low light. Photographic Styles, a feature that personalizes the look of photos, is set to revolutionize smartphone photography. Learn more at Apple’s site.

iPhone 15 Pro and iPhone 15 Pro Max: The Pinnacle of Apple’s Engineering

The Pro series has always been about offering the best, and the iPhone 15 Pro and Pro Max are no exceptions. The A17 Pro chip features “the biggest GPU redesign in Apple’s history,” with a CPU up to 10 percent faster and a Neural Engine now up to 2x faster. The Super Retina XDR display with ProMotion ensures fluid scrolling, responsive touch, and brighter visuals. Apple also made a strong push for the iPhone 15 Pro and Pro Max as a gaming platform by showing their ability to play console titles never before seen on a smartphone (like Resident Evil 4 and Assassin’s Creed Mirage). For the first time ever, the new line of iPhones will feature a USB-C port.

The camera system is a photographer’s dream. The new Ultra Wide camera captures stunning macro photos, while the 3x optical zoom on the Telephoto camera ensures detailed shots from a distance. ProRAW and ProRes, the latter being a first on any smartphone, promise professional-grade photos and videos. The iPhone 15 Pro and Pro Max will later this year add the feature to record spatial video for Apple Vision Pro. Learn more at Apple’s site.

Apple Watch Series 9: More Than Just Timekeeping

The Apple Watch Series 9 is a testament to Apple’s commitment to health, fitness, and the environment. The new S9 SiP chip boosts performance, while the double tap gesture enhances usability. The brighter display ensures clarity even in direct sunlight.

A significant highlight is Apple’s stride towards sustainability. For the first time, customers can opt for a carbon-neutral Apple Watch, aligning with Apple’s goal to be carbon neutral by 2030, and can choose a more environmentally-friendly band from Nike or Hermès. Learn more at Apple’s site.

Apple Watch Ultra 2: Ruggedness Meets Elegance

The Apple Watch Ultra 2 is for those who demand more. With the S9 SiP chip, it promises power-packed performance. The double tap gesture, Apple’s brightest display ever, and an extended altitude range make it a must-have for adventure enthusiasts.

The watch is also a nod to Apple’s environmental commitments. Select combinations of the Apple Watch Ultra 2 are also carbon neutral, with bands containing over 30% recycled content. Learn more at Apple’s site.

Final Thoughts

Apple’s 2023 lineup is not just about technological advancements; it’s a statement of intent. The company is pushing the boundaries of what’s possible while staying committed to sustainability. Whether you’re a photographer, an adventurer, or someone who just wants the best tech, Apple’s latest offerings have something for everyone.

As always, Apple’s products are not just about hardware; they’re about the experience. With iOS 17 and watchOS 10, users can expect a slew of features that make their devices even more indispensable.

The new iPhones are available for pre-order this Friday, September 15, and will release on Friday, September 22.

Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit

Categories Challenges ChatGPT's Dominance in U.S. AI Market NextFTC Focuses on Generative AI and Antitrust Concerns

Get Briefed Every Day!

Subscribe to my daily newsletter featuring current events and the top stories in technology, media, and marketing.