Amazon Promises Better AI for Alexa

Amazon’s latest update to its Alexa voice assistant introduces a generative large language model (LLM) designed to elevate smart home interactions. Amazon says the new Alexa LLM brings enhanced contextual understanding, allowing for more natural conversations and streamlined device management.

For instance, a simple command like “Alexa, I’m cold” will prompt an automatic thermostat adjustment. This level of contextual awareness will extend to recognizing new smart devices without requiring manual setup.

For developers, Amazon is rolling out Dynamic Controller and Action Controller tools, which allow Alexa-compatible devices to execute complex commands without the need for manual programming.

Amazon is approaching this technological leap with caution. The updated Alexa will initially be available in the U.S. through a preview program. While the existing version of Alexa will remain free, Amazon’s Senior Vice President Dave Limp hinted that the advanced features might incur a cost in the future.

Specifics of this Amazon announcement don’t matter much; whatever is released will improve over time. What truly matters is that Amazon, along with every other hardware and software manufacturer, is fully committed to using AI to enhance and improve their goods and services. This means we’re about to enter the “ridiculousness” phase of the AI hype cycle where we can expect to see everything from AI-enhanced socks to AI-powered toothpicks. It looks like separating the signal from the noise is going to be a popular profession for the next 12-18 months.

Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit



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