Apple’s September 12 event is on every tech enthusiast’s calendar. As we gear up for the announcements, let’s dissect the rumors… and see what’s missing.

The iPhone 15 Globalization: The anticipated USB-C charging port is not merely a technical upgrade; it’s a nod to global standardization, especially with the European Union’s 2024 mandate on universal charging in view.

A Titanium Touch: Rumors of Apple’s potential use of titanium suggest a dual focus: marrying durability with luxury. It’s a statement that – if true – is a bold (and expensive) one.

Apple Watch 9: Apple’s ecosystem thrives on interconnectedness. New iterations of the Apple Watch, especially the high-end Apple Watch Ultra, will likely further this narrative.

Right to Repair: Apple has shown support for a right-to-repair bill in California. This could indicate a shift toward promoting the iPhone 15’s repairability, a significant departure from their traditional stance.

iOS 17: With features like “contact posters” and a journaling app, iOS 17 isn’t just about refining the user experience; it’s about enriching it. But…

AI: Here’s where it gets intriguing. In a world where competitors are vocal about AI advancements, Apple’s silence is deafening. It’s not about what’s being said, but rather what isn’t. Is Apple playing its cards close to its chest, or is there a different strategy at play?

September 12 won’t just be about the products, but instead about Apple’s larger narrative. Will the iPhone 15 be a first-generation AI co-pilot or just an awesome iPhone? Where does Apple’s Vision Pro fit into an AI-infused future?

Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit



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