AI Ghostwriters Go to Work

An engaging open-world game is enriched with minute details that enhance a player’s immersive experience, and a crucial component of this is ambient conversation. Every snippet of dialogue (referred to as a “bark”) must be meticulously crafted by the game developers, which is a labor-intensive and intricate endeavor.

Ubisoft, maker of popular open world gaming series like Assassin’s Creed and Watch Dogs, is going to speed up this process with Ghostwriter, a purpose-built AI model.

“Ghostwriter was created hand-in-hand with narrative teams to help them complete a repetitive task more quickly and effectively,” Ubisoft said in a video release, “giving them more time and freedom to work on games’ narrative, characters, and cutscenes.”

Remember the kerfuffle a few weeks ago as Writers Guild members were asking producers to “regulate use of material produced using artificial intelligence or similar technologies”? This is why.

Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit



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