The Apple Announcement We’ve Been Waiting For

Bloomberg is reporting that Apple’s “Reality Pro” mixed reality headset will debut this spring with shipments beginning this fall. It will run on a new operating system called “xrOS,” which has already been distributed to select developers. Even though this is a Bloomberg report, it’s still considered a rumor and Apple has not commented.

There are several ways to visualize a combination of batch and streaming or real-time data: augmented reality (AR), where data visualization is superimposed on your field of vision; mixed reality (MR) or extended reality (XR), where data visualization is mixed with virtual objects and haptics to create the illusion of an extended reality; and virtual reality (VR), where the data is used to create an all-encompassing virtual world. Rumors have Reality Pro sitting somewhere in the MR/XR range, but again: no comment from Apple.

No matter what Apple debuts this year, it will be game-changing. We have reached the limit of what we can do with smartphones. While there is always room for improvement, they are as big and bright and beautiful as they need to be. Eyewear is next. I can’t wait!

Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit



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