Homing Beacons: The Home Game

Homing Beacons: The Home Game

A strategically-placed AirTag led police to a dumpster full of stolen campaign signs. Where have I seen this before?

A long time ago in a galaxy far, far away… Darth Vader: “They’ve just made the jump into hyperspace.” Grand Moff Tarkin: “You’re sure the homing beacon is secure aboard their ship? I’m taking an awful risk, Vader. This had better work.”

Last week in Tredyffrin Township, PA… BuzzFeed News: “Exactly who put the AirTag on the stolen political lawn sign?” Police Spokesperson: “We can’t disclose that information, but the missing lawn signs are in a large commercial dumpster behind a strip mall in the area.”

The BuzzFeed News story is politically charged; I don’t want to go there. This story is awesome because someone who was “mad as hell and not going to take it anymore” dropped $25 on an Apple AirTag and used it as designed. The moral of this story: homing beacons work. The second moral of this story: they’re 25 bucks.

Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.



PreviousThe Observable Metaverse NextPassword Sharing is Caring

Get Briefed Every Day!

Subscribe to my daily newsletter featuring current events and the top stories in technology, media, and marketing.