Web3 is B.S.

A friend invited me to a dinner party. When we were introduced, the host asked what I did for a living, I answered, “I run a consulting practice focused on Web3 strategy and solutions,” to which she responded, “Web3 is B.S. You don’t even know what Web3 is.”

For reasons you can easily imagine, this unprovoked personal attack silenced the table. I smiled politely and said, “No one knows what Web3 is. It is technically undefined. But I’d welcome the opportunity to walk you through the group of technologies we believe are the building blocks of Web3 and several dozen projects we’ve done – and are doing – for major sports leagues and Fortune 500 companies that demonstrate the power and promise of – the as yet undefined – Web3.”

She was clearly shocked by my answer and walked her POV back a bit by dismissively replying, “Well, that’s what I said. It’s undefined.”

Our host was a highly educated, extremely successful business person with a stellar reputation. Unfortunately, she had chosen to be willfully ignorant about all things Web3. The next few moments were filled with her spewing conflated soundbites and headlines and unrelated crypto market statistics to try to prove that she knew more about Web3 than anyone at the table… except she didn’t. Regrettably, she will never know how old and out of touch her nonsensical word salad made her sound.

I’m sharing this story because no one needs to be uneducated about Web3. There is a wealth of free information available online, including one of the best places to begin your Web3 journey: Metacademy, our free educational platform that teaches practical applications of blockchain, crypto, NFTs, Web3, the metaverse, and more. Get Web3 certified at metacademy.com.

BTW, after you get your Web3 certification, you may decide that Web3 is B.S. While I don’t believe that’s the conclusion you will draw, if you do, at least it will have come from a well-informed, intellectually honest place.

Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.



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