The National Music Publishers’ Association (NMPA), the Nashville Songwriters Association International, and the Digital Media Association announced a settlement with streaming services for certain mechanical streaming rates in the U.S. for the years 2023-2027: 15.35%.
Everyone thought the NMPA would hold out for 20%, but clearly “one in the hand” was more important than a protracted fight for more. No other specifics were provided in the announcement, but you can be sure that the devil is in the details.
In the world of content, music licensing is about as complicated as it gets. There is no indication that it will ever become less so. For now, 15.35% sounds like a win – no pun intended.
Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.