Starbucks Odyssey is the official name for Starbucks’s “drink to earn” NFT platform. It combines the company’s very successful Starbucks Rewards loyalty program with Web3 technologies to offer NFT-confirmed questing toward exclusive experiences and rewards.
According to Starbucks CMO Brady Brewer, Starbucks opted to make NFTs the passes that allow access to this digital community, but the company is intentionally obscuring the nature of the technology underpinning the experience in order to bring in more consumers — including non-technical people — to the Web3 platform.
“It happens to be built on blockchain and Web3 technologies, but the customer — to be honest — may very well not even know that what they’re doing is interacting with blockchain technology. It’s just the enabler,” Brewer explained.
The question you have to ask: “Why does this platform need to use a blockchain?” It is fully centralized and completely under the control of Starbucks.
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