Christie’s 3.0: An ETH-Based NFT Auction Platform

Christie’s, the 256-year-old British auction house, has launched its own NFT marketplace on Ethereum dubbed “Christie’s 3.0.” The new auction platform is fully automated and smart contract-driven from end-to-end. Said differently, Christie’s 3.0 is “inspired by” (knocked off from) platforms like OpenSea and Sorare.

The main difference – in fact the only real difference between Christie’s 3.0 and any other high-end, successful NFT marketplace – is the Christie’s brand name. The tech is state of the art, and the Christie’s name makes a brand promise. Will it matter? Trust in a trustless world? Leveraging a brand name?

While it sounds more like Web2.5 than Web3 to me, this is big news in the world of NFTs, and I’m excited to see how it plays out.

Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit



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