Christie’s, the 256-year-old British auction house, has launched its own NFT marketplace on Ethereum dubbed “Christie’s 3.0.” The new auction platform is fully automated and smart contract-driven from end-to-end. Said differently, Christie’s 3.0 is “inspired by” (knocked off from) platforms like OpenSea and Sorare.
The main difference – in fact the only real difference between Christie’s 3.0 and any other high-end, successful NFT marketplace – is the Christie’s brand name. The tech is state of the art, and the Christie’s name makes a brand promise. Will it matter? Trust in a trustless world? Leveraging a brand name?
While it sounds more like Web2.5 than Web3 to me, this is big news in the world of NFTs, and I’m excited to see how it plays out.
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