The Bored Ape Metaverse is Open for Business

Otherside, the much-anticipated metaverse gaming platform from the creators of the Bored Ape Yacht Club (BAYC), is open for business. Over the weekend, 4,300 “Voyagers” were invited for a demo and tour of the immersive, ape avatar-navigated online platform. The game details don’t matter – unless you’re a BAYC or Otherside enthusiast – but what does matter is the way Yuga Labs is leveraging a wide variety of Web3 technologies to tell compelling stories.

If you take a step back from the NFTs and crypto, what’s left is the drama of fan engagement, interactivity, copyright fights, status-seeking, pecking orders, questing, and conflict. In other words: great stories told with new tools.

The Yuga Labs journey is an object lesson in the possibilities and potential of Web3 in the hands of master storytellers… and the story continues.

Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit



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