Epic Games Won’t Ban Blockchain or NFTs

Epic Games CEO and co-founder Tim Sweeney said the company “definitely won’t” follow Minecraft’s lead and ban NFTs. In response to a tweet from @DicklessRichard, Sweeney wrote, “Developers should be free to decide how to build their games, and you are free to decide whether to play them. I believe stores and operating system makers shouldn’t interfere by forcing their views onto others. We definitely won’t.”

Minecraft and Steam have banned blockchain and NFT games. Epic will allow them. As I said yesterday, this is going to be an ongoing strategy war. Companies who don’t want to innovate or who can’t imagine a future where centralized and decentralized tools coexist to create value will try to maintain their power by banning technology. Companies who have the ability to imagine a future where creators and users both share in the value they create will encourage innovation. Which strategy will win?

Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.



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